There's a two-block stretch of Missoula known only as the Hip Strip. It's a name established in a self-congratulatory fashion by the businesses on the row , but one that is wholly deserved. Basically everything I wear comes from one store, Betty's Divine, which opened a few years ago and has since become a magnet for all budding fashionistas in the Montana area, where shopping is admittedly scare. Betty's has made this scarcity a non-issue thanks to their assortment of big-city labels mixed with local brands which always leaves you anxious to see what will be put on the racks next. Some of these clothes--alongside some special couture outfits made just for the occasion--were on display recently at a fashion show behind the strip and I had the chance to snap a few shots as the Montana heat died down for the day.